The first episode of Empowered by AI brings us an inspiring conversation with Amanda Jeffs, a seasoned digital marketing professional, AI artist, and editor of She Is AI Magazine. Amanda’s insights shed light on the many ways AI can become an indispensable tool for entrepreneurs, particularly for women looking to innovate in their fields. Below, we’ll unpack the key themes and practical takeaways from this conversation.
1. AI Can Simplify and Enrich Your Workflows
Amanda shares how AI has redefined her approach to both creative and strategic tasks. By using AI tools like ChatGPT and MidJourney, she has managed to streamline content creation, save time, and focus on high-impact areas of her work. For entrepreneurs, this means automating repetitive tasks like caption writing or idea generation and channeling that saved time into areas where you can truly make a difference.
💡 Takeaway: Start by identifying one or two tasks in your daily workflow that feel tedious or time-consuming. Use an AI tool to help with these, and measure the time saved.
2. Creativity Meets Efficiency
One of the most compelling parts of Amanda’s session was her emphasis on how AI doesn’t replace creativity—it amplifies it. Whether crafting visually stunning campaigns or reimagining storytelling methods, AI gives you the space to think bigger without the overwhelm of starting from scratch.
💡 Takeaway: Experiment with AI tools that allow you to create visual assets for your brand, such as Canva with AI integrations or MidJourney for unique imagery.
3. The Human Element in AI
Amanda underscores that while AI tools are powerful, the human touch remains irreplaceable. Your personal brand, storytelling, and ability to connect with your audience give AI its direction. As Amanda puts it, “AI is your partner, not your replacement.” This message resonates deeply with entrepreneurs who may feel intimidated by the technology.
💡 Takeaway: Treat AI as a collaborator by guiding it with specific prompts that reflect your values, voice, and vision. For example, when asking ChatGPT to write a blog post, provide detailed instructions about your audience and desired tone.
4. Empowering Women Through AI
Amanda is passionate about how women, in particular, can use AI as a tool to build confidence and achieve success in male-dominated industries. Her work with She Is AI Magazine highlights stories of women breaking barriers through technology and creating opportunities for others to do the same.
💡 Takeaway: Consider how AI could help you showcase your expertise and amplify your reach, whether it’s through creating impactful presentations or managing your digital marketing.
To get even more value from this episode:
Simply click this link to grab the free worksheet I developed to help you put advice from this episode into action! You’ll get a free tool and updates on future episodes.