AI is evolving at a breakneck pace, and it’s easy to feel overwhelmed by the endless flood of new tools. One day, ChatGPT is leading, the next it’s Claude, Gemini, or something entirely new. How do you keep up? Suzanne Welker Jurgens argues that you don’t.
In this episode of Empowered by AI: The SLAI Effect, Suzanne shares her problem-first approach to AI adoption, helping entrepreneurs break free from tool fatigue and create workflows that actually make sense.
The Trap of AI Tool Fatigue
Like many entrepreneurs, Suzanne started her AI exploration by testing every tool she could find. She built 50+ GPTs, played with automation, and even found herself overengineering solutions that didn’t need fixing.
“I was creating AI workflows to send emails, thinking it would be more efficient, only to realize copy-pasting was still faster,” Suzanne shares. That’s when she realized that just because AI can do something, doesn’t mean it should.
Shifting from Tool-First to Problem-First
Instead of chasing tools, Suzanne recommends starting with a business challenge and then searching for an AI solution.
🔹 Ask yourself: What’s my biggest bottleneck?
🔹 Evaluate: Would AI genuinely help, or am I overcomplicating things?
🔹 Choose strategically: Find the AI tool that best fits your workflow.
Custom GPTs: The Secret to AI That Works for You
One of Suzanne’s biggest takeaways from her AI deep dive was the power of custom GPTs.
🔹 Instead of writing the same prompts repeatedly, she built AI assistants that “knew” her style.
🔹 She created a job interview prep GPT that automated research and tailored responses based on job descriptions.
🔹 She designed content generation GPTs that formatted ideas exactly how she needed them.
Custom AI solutions aren’t just for tech pros—they’re for anyone who wants AI to work for them instead of against them.
How to Position Your AI Skills in Your Career
Whether you’re just starting with AI or considering how to showcase your expertise, Suzanne emphasizes the importance of highlighting adaptability, curiosity, and strategic thinking.
Instead of listing a bunch of AI tools on a resume, she suggests focusing on:
✅ Your ability to identify and solve problems using AI.
✅ Your adaptability in learning and applying new tech.
✅ Your curiosity and willingness to experiment with AI solutions.
Final Thoughts: AI as a Smart Business Partner
Suzanne’s insights make one thing clear—AI isn’t about jumping from tool to tool. It’s about strategically integrating AI into your workflow so it enhances, rather than complicates, your business.
If you’re tired of feeling lost in the AI hype, this episode will give you the clarity and strategy you need to make AI work for you.
👉 Listen now: innovativeaistudio.com/podcast